Noira is Not Another Chatbot
Within the last 6 to 12 months, chatbots like ChatGPT, Claude, and Gemini have gained popularity, and many people use them daily. But that’s not what I’m building. For me, it’s important to make this distinction clear: Noira is not just another chat interface. Noira is an autonomous agent that actively participates in your workflow, keeps your team moving, and makes sure nothing important gets lost.
Those chatbots wait for you to ask. Noira doesn’t. It listens, learns, and acts on its own initiative. It surfaces insights, flags blockers, and nudges the right people at the right time, all without being told.
Why focus on autonomy?
Product and team quality drops when small things slip: missed follow-ups, unclear ownership, information overload, you name it. I’ve seen all of these throughout my career. Noira’s autonomy is about removing those blockers before they slow you down. It’s about having a tool that is always present, always thinking, and always ready to help.
How does Noira work as an autonomous agent?
Noira is proactive, not passive. It tracks your context across meetings, chats, and tools. It recognizes decisions, blockers, and action items, and brings them to your attention. It raises risks and identifies when conversations don’t match the product status in your Kanban boards.
When Noira spots something important, it gives you actionable suggestions right where you work. Assign a task, update Jira, write a PRD, or add to Notion. Noira keeps everyone moving in the same direction, making sure decisions are clear, action items are assigned, and nothing falls through the cracks.
So where does chat fit in?
Everything Noira does, including suggestions, meeting transcripts, action items, and decisions, can be turned into context you can actually talk about. If you want to dig deeper or clarify a decision, you can just open a chat with Noira and have a real conversation about what’s happening in your team. This means I’m never stuck searching through endless notes or tickets. I can just ask Noira and get answers grounded in the real context of my team’s work. Noira is not just passively storing information; it is ready to discuss, explain, and help you act on it.
Custom Jobs: Teach Noira What Matters Most
With custom jobs, you can teach Noira to watch for the patterns and triggers that matter most to your team. Just write a simple prompt, similar to how you use chatbots today. For example:
"If someone says a task is done in Slack or on a call, but it's still marked as 'Open' in Jira, remind us to update Jira and suggest closing the task."
"After every meeting, check if any action items in the summary don't have an owner. If you find one, post a card in Slack asking who should take it."
Noira uses your prompt to watch for these situations and surface suggestions or reminders right where you work.
Why does this matter?
Autonomy is the difference between a tool you have to manage and a tool that helps manage the work for you. The best teams move fast, adapt quickly, and never lose sight of what matters. If Noira helps you build that kind of momentum, keeping your team aligned and making sure nothing important gets lost, then it’s doing its job. If it just adds noise or becomes another inbox to check, we’ve failed.
/Tommy